Built for POAS,
not just ROAS
2.84×
vs
1.93× ROAS
Multi spun ca nu se poate. In decembrie am decis sa testez.
Am adus BigConvert.com sa ne ajute pe Meta si Google, alaturi de freelancer-ul cu care lucram in-house pe conturi. ProductXL il foloseam deja de vreo doi ani.
Primele patru luni din 2026 vs aceeasi perioada anul trecut, pe ambele canale combinate:
Adica am scalat fara sa pierd din profit. Din contra.
Cateva lucruri pe care le-am prins de la ei, dincolo de cifre:
In afiliere ai margini de 1-12%. La 1% in electronice, in marja aia trebuie sa platesti si reclama si sa-ti scoti si profitul. Licitezi pe revenue, te ingroapa. Cine a invatat sa liciteze pe profit acolo, o face oriunde. Ovidiu si Razvan au cheltuit peste 8 milioane de euro din banii lor pe afiliere inainte sa preia primii clienti de agentie.
Un ROAS de 8 pe cont nu inseamna acelasi lucru pe fiecare produs cand ai marje intre 5% si 35%. La o campanie de reduceri, algoritmul livreaza fix pe ce e redus, adica fix pe ce ti-a mancat marja. Vezi target-ul atins. In cont, profitul nu mai e.
Un client credea ca face profit la ROAS 8. Cand au pus POAS-ul langa, era 0.94 — la fiecare leu, pierdea sase bani.
Aici intra ProductXL: calculeaza profitul per vanzare in timp real si trimite valoarea ajustata catre Google si Meta prin API. Algoritmul nu mai vede revenue-ul, vede profitul. Si optimizeaza pe el.
Vanzarea o face produsul, pretul, brandul tau. Agentia se asigura doar ca terenul e pregatit (feed, tracking, structuri de campanii). Daca alea nu sunt puse, oricat ai bate creative-ul, lasi bani pe masa.
M-a luat prin surprindere cat de putin vorbim. Veneam dintr-un model in care voiam raportari saptamanale, meeting-uri, sa fiu in toate detaliile. Asa simteam ca am control.
Mi-a fost greu sa ma obisnuiesc altfel. Acum ma trezesc dimineata, ma uit pe dashboard, vad ca merg lucrurile, si nu am de ce sa scriu nimanui. Asta e un semnal bun.
Mersi 🙏 Ovidiu Golea, Pepelea Razvan si echipei BigConvert.com, pentru combinatia de strategie si ProductXL.
Recomandare deschisa pentru oricine vrea sa iasa din zona in care optimizeaza pe revenue si se trezeste la final de luna ca profitul nu mai e acolo. Podcastul cu Ovidiu il gasiti in primul comentariu. 👇
Vezi postarea originala pe LinkedIn↗
Vrei un POAS audit ca al lui Otter.ro?
Book Your Free Growth AuditBigConvert is a Romania-based eCommerce PPC agency (offices in Bucharest & Brasov) founded by Ovidiu Golea and Razvan Pepelea that has engineered 350M€+ in sales across 120+ brands since 2014. We optimize ad spend on POAS (Profit on Ad Spend), not vanity ROAS. We manage Google Ads, Meta Ads, tracking and creative testing — built on data, optimized for POAS (profit), not ROAS.
eCommerce brands across Europe — scaled on profit, not vanity.
See how every piece comes together for your brand.
POAS — Profit on Ad Spend — tells the truth. Across channels, every channel, every product.
Brand-on, on-trend ads generated, iterated and shipped in-house — so testing cycles move at the speed of your spend, not your agency's calendar.
Sales have doubled, costs are tamed, PPC sharper than ever.
A very versatile solution for segmenting product feeds. To remain competitive — a MUST.
Automation of performance data analysis for thousands of products has eliminated manual efforts — budgets optimized, top performers identified.
Sales have doubled, costs are tamed, and our PPC campaigns are sharper than ever.
Their communication and tools to help our businesses grow are remarkable.
Transformed our Google & Meta Shopping routine setup into a breeze. The interface and smart search functions are a joy.
A powerhouse — turned product feed management from a chore into a cheer. Sales have doubled, costs are tamed.
A clear vision — with the migration to POAS — on profitability and correct setting of product prices, plus detection of unnecessary costs.
Their focus on maximizing ROI while maintaining clear and consistent communication sets them apart from other agencies.
Beyond any expectation. Articulate your wish — this team delivers it.
Helped us identify the most sought-after and profitable products. Streamlined the entire process of managing our catalog.
Still have questions? Let's talk.
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